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Research papers

The EVE-2 trial

In May 1991 six European telecommunications companies agreed to develop a European-wide videophone service, promoting the use of international standards (ITU: H.320), through the European Video telephony (EV) programme. The main part of the programme...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jans Aasman, Margot Lagendijk, Ted Vonk
Company: NIPO
June 15, 1994
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Citation

Aasman, Lagendijk and Vonk (1994a, June 15). The EVE-2 trial. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-eve-2-trial


Research papers

Market research or market analysis?

This paper reviews the contribution that market research can make to the analysis of market prospects for videotelephony products and services. It argues that assessment of markets for technological innovations, like the videophone, requires a broad...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Stephen Connell
June 15, 1992
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Citation

Connell, S. (1992a, June 15). Market research or market analysis?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-or-market-analysis-